Fashion One expands HD in Asia on Measat-3

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GlobeCast has announced the launch of Fashion One HD following a multi-year agreement to provide a full range of media management services and distribution on its MEASAT-3 high definition (HD) platform.

Fashion One TV HD went ‘live’ on 15 October, migrating from the Asiasat-3S satellite to Measat-3’s HD neighborhood, with both capacities owned by GlobeCast, to meet the growing demand and receptiveness of the audience in Asia and around the world for HD programming.

Fashion One HD’s lineup of fashion and entertainment content includes international fashion weeks, profiles of designers, photographers and models, and the latest in entertainment buzz – all in vivid HD-quality. Fashion One HD broadcasts 24/7 internationally across multiple platforms, including direct-to-home satellite television, cable television and the web.

GlobeCast will deploy a solution comprising a fully tapeless workflow, media management service, fiber delivery and satellite capacity for Fashion One HD.

Fashion One HD sends the raw video files from its studios via GlobeCast Content Exchange to Singapore where GlobeCast transcodes the files, runs a quality check and prepares the channel to go on air based on the channel’s playlist. From GlobeCast’s new HD digital playout facility in Bukit Timah, Singapore, the signal is then transported via the GlobeCast Backbone Network (GCBN) to GlobeCast’s Hong Kong teleport for uplink to the MEASAT-3 satellite platform, located at MEASAT’s hot slot of 91.5E.
Additionally, as Fashion One’s sole distributor in territories in Asia, GlobeCast’s Content Aggregation and Acquisition (Cad) team has launched Fashion One onto Saigon Tourist Cable Television Company Ltd (SCTV) in Vietnam, Destiny Cable in the Philippines and DeTV’s IPTV platform in Malaysia.
GlobeCast is also carrying Fashion One in Europe and in the US on its Hotbird and WorldTV DTH platforms.